According to Edelman’s 2019 Trust Barometer Special Report, entitled In Brands We Trust?—only one-in-three respondents said they can trust most of the brands they buy or use. And 69% of respondents had concerns about a brand’s growing impact on society, and they expect brands to express their own values. Read more
Creating Shared Value
Impact Influencers is an innovative influencer marketing platform on a critical mission—to bring together socially responsible businesses and key influencers who share the objective to: “do well by doing good.”
We believe every individual and business has the power to create a positive impact; your actions—big or small—can make a huge difference to your community, society, the world and the future!
Businesses and brands have the power to work with influencers to help promote their cool products and useful services, but also to care about the communities they operate in.
Likewise, authentic influencers want to represent businesses that not only create great products and services but also contribute to society.
We help identify these businesses and influencers, connecting them to conduct meaningful influencer marketing campaigns that deliver authentic consumer experiences.
We also make an impact by contributing to social causes in two ways:
- We identify local causes in need of marketing awareness and connect them with businesses and influencers that can support them.
- We donate 10% of all our fees to the chosen cause.
This whole process benefits society, shows your consumers and stakeholders that as a business you care, and as an influencer your fans will appreciate you more. We create shared value—economic and societal value. The result? Everyone gets to “do well by doing good”—and society also benefits.
From the Blog #DoWellByDoingGood
Innovative and progressive companies are taking the lead and changing the way they are getting involved in social and environmental issues. Creating shared value is becoming an integral part of how businesses operate; the strategic actions they take have a long-term impact on their customers, employees, shareholders, investors, the environment, and society at large. Read more
As social media influencers, do we need hundreds, thousands or even millions of fans or followers to generate impact? A big following certainly helps to gain popularity, amplify our message, and increase our commercial value in a business transaction with our commercial partner. However, this should not be everything. Read more