According to Edelman’s 2019 Trust Barometer Special Report, entitled In Brands We Trust?—only one-in-three respondents said they can trust most of the brands they buy or use. And 69% of respondents had concerns about a brand’s growing impact on society, and they expect brands to express their own values. Read more
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For almost 15 years, I have been working in the advertising and media industry here in Japan. I have experienced the rapid growth in digital marketing and, in particular, the rising popularity of influencer marketing.
At Custom Media, the agency I run, we manage several of our clients’ social media presence and influencer marketing campaigns. This has given me valuable insight into the huge and growing power influencers have in advocating brand messages, building consumer trust, and generating sales.
Although we are a small and highly experienced team, we are dedicated to giving back to our community; we support several local charities and social causes with much-needed pro-bono marketing and advertising services. Through these interactions, I have experienced first-hand the effects of their limited resources—funding, volunteers or awareness—that’s holding them back from furthering their mission to do good for society.
I launched Impact Influencers to address these challenges by empowering businesses and social media influencers to come together and do good by supporting worthy causes in the communities we serve.
Businesses and influencers have the power to make an impact!
I hope you will join me.
Robert is the president and co-founder of Custom Media—an award-winning, bilingual, digital integrated marketing, content-creation and strategic communications agency in Tokyo.
From the Blog #DoWellByDoingGood
Innovative and progressive companies are taking the lead and changing the way they are getting involved in social and environmental issues. Creating shared value is becoming an integral part of how businesses operate; the strategic actions they take have a long-term impact on their customers, employees, shareholders, investors, the environment, and society at large. Read more
As social media influencers, do we need hundreds, thousands or even millions of fans or followers to generate impact? A big following certainly helps to gain popularity, amplify our message, and increase our commercial value in a business transaction with our commercial partner. However, this should not be everything. Read more